Where to stay
Myeongdong, Hongdae or Gangnam: Where to Stay
Choose a neighbourhood around your actual itinerary, airport arrival and evening return, rather than a city-wide hotel ranking.
Myeongdong: central shopping and an easy first-day plan
Consider this area when your trip includes beauty shopping, central streets and a short visit around Myeongdong Cathedral. Map each candidate hotel’s entrance, not only its neighbourhood label. Some streets are busy, so ask about room location if you value a quiet night.
Hongdae: cafés and evenings out
Consider Hongdae when café browsing and an active evening are priorities. Check the exact distance from Hongik University Station and how you will return late at night. A quieter side street may suit you better than a room directly above a busy nightlife street.
Gangnam and COEX: choose the right sub-area
Consider the COEX/Samseong area when indoor shopping and nearby venues dominate your plan. Do not assume every Gangnam hotel is near COEX. Check journeys to your palace or market day and compare transfers before booking.
Jongno: a culture-focused alternative
If palace visits, traditional streets and Insadong are central to your trip, include Jongno in your shortlist. Compare the walk between your hotel and the specific station you will use. Check attraction opening days before choosing which day to spend here.
Use this hotel comparison checklist
For each hotel, check the airport journey, station exit, final walk, lift access, luggage storage, late check-in and one evening return. Compare total journey convenience across all your days. Neighbourhood descriptions are editorial suggestions, not verified hotel quality ratings.
Official sources and planning notes
Updated 12 October 2026. Travel sequences, neighbourhood comparisons and time blocks are editorial suggestions. Confirm current schedules, fares and opening arrangements with the operator or venue.