Seoul · Jongno
Crafts, tea & market tastes

Insadong: Follow the main street into smaller lanes for traditional crafts, galleries, tea houses and souvenirs. Combine browsing with a quiet tea break. Gwangjang Market: Browse textiles and traditional goods before choosing a stall on the food street. It is a useful stop for sampling Korean market food rather than a single restaurant meal.
Allow about 4 hours as an editorial estimate, excluding your journey to and from the area. Check each venue’s hours, weather and route before starting.
Suggested stops
Insadong
인사동
Follow the main street into smaller lanes for traditional crafts, galleries, tea houses and souvenirs. Combine browsing with a quiet tea break.
Walk one stretch of the main street, turn into a side lane to browse crafts or art, and finish at a tea house. Pair the visit with Jogyesa if you want a cultural stop before shopping.
Gwangjang Market
광장시장
Browse textiles and traditional goods before choosing a stall on the food street. It is a useful stop for sampling Korean market food rather than a single restaurant meal.
Browse a shopping lane first, walk through the food area to compare stalls, and then choose one or two dishes. Leave a little time afterwards to explore rather than blocking the lane while deciding.